During my first week of use, I was surprised to discover just how long two-minutes felt. Indeed the bristles are soft, and the motor is strong. But we've got such soft bristles which this charcoal allows us to have, is a great benefit for us." " We have a very powerful motor.but if I had hard bristles I would make my motor softer. But, the contribution it has made to the softness of the bristles is unquestionable, he says. When it comes to the charcoal bristles, it has purported benefits of absorbing germs, bacteria and removing plaque, although Khayat acknowledged that it's "such early days" when it comes to understanding whether charcoal bristles have a positive effect or is abrasive against teeth. Whitening strips from Burst are thin plastic pieces that are coated with a hydrogen peroxide gel. We're using a similar model, but I don't believe could use our model."
"I just feel that I'm making a product that the hygienists and dentists believe in and it's going to be good for people's teeth.
What he means by this is that while on the surface the two companies may seem similar, Burst is concentrated on cornering the dental professionals while Quip has been focusing on targeting consumers through advanced social media campaigns on Facebook and Instagram. " The difference between us and Quip is, we are more focused on product," he says. Secondly, the bristles are coated in b inchō-tan charcoal sourced from Wakayama, Japan. Firstly, Burst has three different speeds, with the top one equalling 33,000 sonic vibrations per minute compared to Quip’s 15,000. It comes in a matte black or white color, features three speeds ( whitening, sensitive and gum massage), and a two-minute timer. But there are notable differences that set Burst apart from its fellow toothbrushes - especially its subscription-based rival Quip. "If I ask a question about bristles, I go online and we have a conversation and it's incredible because they give me 40-years experiences just like that," he says.īurst has a refined and mature-style in fact, Khayat said it is partially inspired by the Phillips Sonicare. With over 6,000 in an online group, if Khayat asks about changes that should be made to a product, he is provided with hundreds of responses. In addition to selling product, dental hygienists have also been instrumental in Burst's product development, Khayat says. Plus, a one-hour charge will last up to four. Companies like SmileDirectClub and Dollar Shave Club have also made fortunes by tweaking this model and cutting out the middleman.Ĭonvenient USB charger perfect for a busy lifestyle. But Khayat, with his experience in manufacturing from his earlier toothbrush company, saw a potential way to reduce cost by cutting out the middle-man within its distribution model.īurst certainly isn't the only company to shake up the distribution model. Most Philips Sonicare toothbrushes are upwards of $100 (with several models surpassing $200) while a single model from Oral-B can range widely depending on retailers.
#Burst toothbrush professional#
Many professional quality electric toothbrushes are expensive. The initial price of the toothbrush is significant to the business since Burst seeks to align itself with dental professionals and cut through the middle-man (like stores, delivery trucks, etc.) that can cause a price increase. After customers sign up, they'll receive a new brush head every three months for $6. The toothbrush can be bought online for $69.99 or through a dental professional for $39.99.
Burst, a professional-grade sonic toothbrush subscription service, was founded in 2017 and launched in beta in August before going wide in October.
0 kommentar(er)
